Advertised on HGTV
An HGTV viewer is typically a woman 35 years or older with a household income over $50k a year. The types of businesses that advertise on HGTV are home centers, hardware stores, health and beauty stores and furniture stores. HGTV viewers typically also watch History, A&E, and Discovery; advertising on these additional networks may be beneficial for your business to reach more of your target customers.
Viewers who want a fresh perspective on maximizing the “home” experience – from buying, selling and building to remodeling, decorating and landscaping — need look no further than HGTV for a plethora of new series featuring the network’s popular stars. HGTV also will continue to provide pure voyeuristic fun with programs that feature fantasy, celebrity lifestyle and over-the-top home trends.
For more information on how to advertise your local business on HGTV, Click here to contact your local Cox Media representative.
Sources: Scarborough USA+ Mosaic/MRI 2015, Subscribes to cable and watched the specified network in the past 7 days. Kantar Category Share 2015 YTD for specified cable network.