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21May
Client Success: Increasing Awareness & Caseload for Local Law Firm
For law firms working in specialized fields of practice, one of the biggest challenges is connecting with a niche audience in their moment of need. The best way to foster these connections is by building up a strong local reputation and investing in brand awareness that places your firm top-of-mind when potential clients are in need of legal representation.
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20May
The Pulse on Programming: June 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by and know that as local business owners, it’s imperative for you to reach your target audience now more than ever. That is why we are continuing our monthly programming series that will highlight three cable programs that not only are we excited about, but hope you are too. We will share when these shows will premiere and what kind of audience tunes into these high-value shows to help better equip you as you start to build your media buy.
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19May
Audience Insights:  Three Things to Know About Nielsen Measurement News
Achieving an effective frequency – more specifically, the coveted “frequency of three” – is a time-honored tenet in the world of advertising. In that spirit, our Audience Insights series addresses the topic of Nielsen measurement and methodology for a third consecutive month. For this edition, we’ll focus on three components of the well-publicized challenges with 2021 TV viewership estimates.
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13May
Cox Media: The Tip of The Iceberg
Hi! We're Cox Media. You may know us as your trusted local media partner, a business in your community, or you may not know us, but are familiar with other Cox divisions. We'd like to introduce ourselves, share a brief overview of the family of legacy brands we belong to and highlight how we all work together to deliver the best products, services and experiences possible to our clients and customers - because what meets the eye is just the tip of the iceberg. Read more in the infographic below.
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13May
Behind the Screens: Meet Marketing Strategist Michael Hammers

Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.

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12May
3 Reasons Your Local Business Should Consider an Audience-Centric Mindset
One of the greatest transformations of the advertising landscape has been the ability to target audiences precisely using multiple data-sets. While traditional ad buys forced businesses to target ads to locations where those ads were likely to reach the target audience, digital advertising makes it possible to identify exactly who that audience is—and to only purchase ad space in places where that audience is showing up.
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11May
Ask the Experts: Why Local Businesses are Shifting Towards an Audience-First Mindset

Did you know that only 1 in 5 marketers believe they are reaching the right audience with their advertising message? But with audience-based ad buying, you can target your ideal customer with minimal waste, ensuring every dollar spent is maximized. In this webinar, we partnered with Danielle Delauro of the Video Advertising Bureau (VAB) to discuss real-world examples as we uncovered what audience-based buying is, why it has quickly gained momentum and the upside it has generated for local businesses. Watch the recorded webinar below and click here to view our past webinars.