The long-anticipated “death of the cookie” has been delayed: After setting a deadline to end support for third-party in Google Chrome by the end of 2021, Google recently announced an extension of that deadline to the end of 2023—giving advertisers and marketers two more years to build a post-cookies digital strategy.
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective, and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.
Consumer confidence in the economy is high. So are the amounts of discretionary spending many consumers are carrying after more than a year of limited spending during the pandemic. As consumers look for opportunities to spend their money and finance big purchases and expenses they’ve been considering for some time, cosmetic dentistry is poised to cash in on this expected wave of spending.
Long before the proliferation of streaming video services, the phrase “Over the Top” may have been best known as the title of a Sylvester Stallone flick about the high-stakes world of competitive arm wrestling. The soundtrack for that cinematic masterpiece featured a Kenny Loggins hit called “Meet Me Halfway” – which is where we find ourselves on our 2021 Audience Insights journey.
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ever. That is why we are continuing our monthly programming series that highlights three cable programs that not only are we excited about, but we hope you are too. We will share when these shows will premiere, and what kind of audience is tuning into these high-value shows, to better prepare you as you start to build your media buy.
The economy is picking back up, with the U.S. consumer confidence index hitting a 16-month high. As a result, in-store shopping and traditional retail are seeing increased opportunity to connect with consumers antsy to spend their hard-earned money.
The need for efficient, cost-effective job recruitment and staffing is consistent across virtually every industry. For one regional call center managing offices in multiple markets, the challenge wasn’t only engaging and recruiting qualified job-seekers to apply for open positions. The company also wanted the ability to track online referrals and understand the return on investment it was getting from its recruiting efforts.
To keep up with evolving TV viewing habits—and to more accurately measure TV consumption across cable, streaming and other viewing channels—Nielsen has expanded its measurement and reporting strategies through the launch of its new TV and streaming report, The Gauge.