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30Aug
Advertising on Google, Facebook and Amazon: 3 Ways to Optimize Your Website for Success

Digital ad platforms like Google, Amazon and Facebook want consumers to have a good experience when they click on an ad, so ad destinations - like your website - must offer unique value to users and be functional, useful and easy to navigate. Google has the most strict requirements, so it is considered best practice to follow their guidelines for success across the digital ecosystem. If the requirements below are not met, you may not be able to run your ads on these platforms.

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26Aug
How to Expand Your Brand’s Reach By Enhancing Your Digital Ads

Google Ads is one of the cornerstones of digital advertising for small businesses. If you’re currently running digital ads, you’re probably using the Google Ads platform—and if you’re just getting started, Google Ads is one of the places you’re most likely to start planning and launching campaigns.

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25Aug
Behind the Screens: Meet Senior Product Manager Molly Osmon

Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective, and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.

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19Aug
Perfecting the Customer Journey: The Value of Embracing a Membership Mindset

Most digital marketing and advertising is geared around the ultimate goal of creating new conversions for a business. There’s just one problem: conversions aren’t always what customers are interested in. Even as we’ve retrofitted the customer journey to speak to specific pain points and needs the customer may be looking to solve, we still overemphasize conversions as the solution those customers need.

In our most recent Ask the Experts webinar, John Jantsch thoroughly covers this concept and provides the foundation for the information below. Click here to view the webinar recording.

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17Aug
Ask the Experts: Rethinking the Customer Journey

The world of marketing is ever-changing, but what has changed the most is how people buy. In this webinar, best-selling author John Jantsch shares a proven system for building the perfect customer journey – one that relies on organizing behaviors rather than simply funneling demand. One that sets you up to create customers for life.

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11Aug
The Pulse on Programming: September 2021 Preview

Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ever. That is why we are continuing our monthly programming series that highlights three cable programs that not only are we excited about, but we hope you are, too. We will share when these shows will premiere, and what kind of audience is tuning into these high-value shows, to better prepare you as you start to build your media buy.