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Preparing Your Local Business for the Holiday Shopping Season

While the holiday shopping season typically starts after Halloween—and ramps up significantly on Black Friday—planning for this seasonal surge starts months in advance. Retailers dependent on strong holiday sales should start thinking in summer and early fall about how they want to market their business, what kind of in-store experience they want to offer, and what operational changes need to be made to maximize their retail success.

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Audience Insights:  Nielsen Says BBO Is a Go…Again!

Earlier this year, our Audience Insights series focused on an impending Nielsen change that was set to take effect in April for many of the country’s larger TV markets. Then, at the last minute, Nielsen changed course, delaying the integration of broadband-only (BBO) homes into its metered-market TV services until fourth quarter. Just weeks before that revised start date, though, Nielsen hit the pause button one more time – announcing on Sept. 13 that BBO integration in metered markets is being pushed back to January 2022. To help put this latest delay into perspective, we checked in once again with David Gustafson, Cox Media’s Director of Linear & Audience Research.

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3 Display Advertising Best Practices to Maximize Your ROI

Display advertising has always been one of the core channels for digital advertising. But the rise of programmatic ad buying, combined with the proven success of multi-channel advertising and pixel strategies, have only pushed demand for display inventories even higher: in the U.S. alone, advertisers are projected to spend nearly $97 billion on programmatic display buys in the 2021 calendar year.

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The Pulse on Programming: October 2021 Preview

Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ever. That is why we are continuing our monthly programming series that highlights three cable programs that not only are we excited about, but we hope you are, too. We will share when these shows will premiere, and what kind of audience is tuning into these high-value shows, to better prepare you as you start to build your media buy.

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The Importance of a Strong Organic Social Media Presence

Establishing an active presence across social media platforms like Facebook, Instagram, Twitter and LinkedIn allows you to connect highly-engaged consumers online and to back up your paid social advertising campaigns. A strong organic strategy will also support word-of-mouth advertising when consumers visit your social accounts to view what other consumers have to say about working with your company. The graphic below highlights key stats that speak to the importance of organic social media for your business.