With new food & drink products hitting store shelves on a near-constant basis, success in this product vertical requires a strong marketing and publicity strategy to call attention to your brand, drum up local interest, and convert new customers who will make repeated and regular purchases of your products from those retail locations.
The digital advertising landscape is undergoing significant changes across multiple fronts. While rapidly evolving privacy laws are changing how online users are tracked and targeted with a wide range of ad content, advertisers are now under increased pressure to implement safeguards and other steps that support user safety through increased regulation of ad content.
In what seems like a century ago in advertising years, Shawndra Hill from the University of Pennsylvania’s Wharton School concluded a June 2014 Big Data article on TV audience measurement with these thoughts:
“…the landscape is ripe to develop new methodologies that deal with the complications of data and TV measurement, while offering more efficient targeting options to advertisers. It is a great time to be a (big) data scientist looking for solutions to the TV audience measurement problem.”
Digital ad platforms like Google, Amazon and Facebook have developed advertising policies to abide by laws and ensure a safe and positive experience for users, advertisers, and publishers. This means that these policies prohibit content that is believed to be harmful to users or the overall advertising ecosystem. But with so many in-depth policies, how can you make sure your ads comply?
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ever. That is why we are continuing our monthly programming series that highlights three cable programs that not only are we excited about, but we hope you are, too. We will share when these shows will premiere, and what kind of audience is tuning into these high-value shows, to better prepare you as you start to build your media buy.
With more than 10 million job openings available across the United States, many businesses are facing unprecedented challenges in attracting qualified applicants to fill important roles.
Experts are predicting that, by 2023, search engine marketing (SEM) will become an $80 billion business. And for good reason: from building brand awareness to driving website traffic to retargeting prospects and closing conversions, SEM can and should play a critical role in your digital advertising strategy.
You’ve probably noticed the signs in your daily life: grocery stores are unable to stock your favorite foods and products, online retail orders are taking longer to reach your front door with wait times stretching into the weeks and even months, local restaurants and retail stores are cutting back their hours due to being short-staffed. You may be experiencing this as both a local business owner and a consumer.