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16Dec
2022 Q1 Cox Media Sports Preview

As we wrap up an incredible year in the sports world, we can start shifting our eyes to Q1’s sports opportunities that lie just a few weeks away. Live sports continue to be one of the top ways to connect you to engaged audiences of all shapes and sizes, and Cox Media offers access to a variety of live sports content across several sports networks.

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15Dec
Behind the Screens: Meet Senior Marketing Communications Specialist Frances Mooney

Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective, and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.

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14Dec
Digital Opportunities for Local Businesses: Key Takeaways From the TAG Media & Entertainment Report

Most businesses—particularly local businesses—experienced economic disruptions and uncertainties as a result of the pandemic starting in March 2020. But the recovery from this economic hardship has been different for every business and industry, especially since the severity of that hardship—and the challenges in building back after business disruptions—has varied so much from one business to the next.

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07Dec
Trends in Retail 2022: How Consumers and Technology are Reshaping the Industry

In the race to build the perfect customer-centric experience, retailers remain invested in integrated technology and friction-free retail that wins over new customers while prioritizing customer retention and loyalty. But retail customers and retail technology are far from static targets. With a new calendar year on the horizon, it’s clear that new retail technologies, combined with shifting customer desires and priorities, are continuing to evolve the trends driving transformation across the retail industry.

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06Dec
Pixel Tracking & Your Marketing ROI

At Cox Media, we know how critical it is to track the effectiveness of your marketing campaigns. In today’s world, knowing your marketing ROI is now more important than ever. One way we can do that is through what we call pixel tracking. We created this Q&A to help address frequently asked questions regarding website pixels. Read on to find out more about how this works and what you need to know to track key metrics for your digital campaigns.