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31Jan
Audience Insights: “Super” Consistent Cable Home to 96% of TV Sports Advertising Opportunities

For football fans, this year’s NFL Playoffs have already been super. First, there was the dramatic divisional weekend (Jan. 22-23) that produced four consecutive fantastic finishes, including the unanticipated early exits for superstar quarterbacks Tom Brady and Aaron Rodgers. Then, not to be outdone, the conference championship games on Jan. 30 brought two more nailbiters, including upstart Cincinnati’s surprising victory over the Patrick Mahomes-led Chiefs in Kansas City.

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27Jan
Winning the Recruitment Battle: Why Job Boards Aren’t Enough

No matter what industry you work in, recruiting has become a difficult and time-consuming process that all too often results in failure. From low unemployment rates to surging job growth, recruiters have for months been faced with a perfect storm of saturated job supply that has given potential applicants more options than ever.

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20Jan
Preparing for the Future of TV with Broadband-Only Homes

The television landscape has continuously evolved, producing a subset of internet-based streaming services to access TV programming, and leading to the emergence of Broadband-Only homes. Commonly known as BBO homes, these households receive TV Programming through only a high-speed internet connection. Beginning in Q1 of 2022, Nielsen will include BBO homes as part of the Local TV Universe, which means changes in TV measurement. In the webinar below, you will find key insights from Nielsen and Cox Media's Oklahoma team as we discuss this change, its impact on television measurement, and how our teams are uniquely positioned to help you navigate these changes.

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05Jan
The Power of Social Advertising for Small Businesses
Almost every type of business can benefit from building a social media presence. It’s not just for media companies and large, national enterprises - local retailers and service providers like HVAC and plumbing benefit from creating a social media presence and using it to engage with local customers.
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05Jan
How Advertising on Streaming Services Can Help Your Business Connect with More Customers (Including ‘Cord-Cutters’)
By now, most advertising experts realize that the group of consumers known as ‘cord-cutters’ aren’t necessarily ditching their cable TV subscriptions. In reality, many consumers are only increasing the media sources they use to access content, combining traditional TV with video-on-demand, over-the-top streaming services like Hulu and Netflix, and audio services like Apple Music and Spotify.