The U.S. Hispanic population has grown rapidly over the past decade. As Hispanics have claimed a larger share of the overall U.S. population, their significance as a key advertising demographic has also increased. Here are six trends in the ways this audience interacts with media that can help you plan your advertising strategy to connect with this impactful demographic.
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.
In what can seem like eons ago in the ever-evolving world of television advertising, our October Audience Insights article explored the immediate aftermath of Nielsen’s loss of MRC accreditation for its local TV measurement services. Over the subsequent months, Nielsen moved forward with plans to integrate broadband-only (BBO) homes into local measurement. And the measurement giant has remained firmly entrenched in the industry news cycle – generating both positive (e.g., announcement of Nielsen ONE Alpha cross-platform measurement) and negative (e.g., admission of undercounted out-of-home viewership) national press.
Live streaming for sporting events has been widely available to consumers ever since Hulu began offering live sports as part of its new live TV streaming service in 2017. But it’s taken a few years for the masses of sports-viewing audiences to embrace viewing options outside of their traditional broadcast and cable TV options.
When it comes to schools, tutoring services, and other elements of education, students (and their parents) have more options than ever before. Connecting with these audiences through the right channels can help establish a connection as they make their decisions - and keep your institution top-of-mind throughout the consideration process. Here are seven key trends about how potential students are interacting with media and how education institutions are using certain channels to share their advertising messages.
The success of any local bank is tied to its ability to attract as many local account-holders as possible. But opening new checking and savings accounts is only part of building a sustainable banking business. Those institutions want to serve as the go-to financial destination for a wide range of services, including lending products and financial services such as investing and long-term retirement planning.
The Super Bowl is well-known as the biggest advertising event of the year. Unfortunately, it’s also an event in which most businesses can’t afford to participate: the price-tag for a 30-second ad slot during the 2022 Super Bowl is pegged at a record $6.5 million, meaning the only companies buying these spots are ones with global brands and deep, deep pockets.