31Mar
Audience Insights: A Starting Five of Facts About Female Sports Fans
The month of March features two annual celebrations that, at first glance, may not necessarily seem to be linked – Women’s History Month and NCAA March Madness®.
28Mar
Behind the Screens: Meet Senior Marketing Communications Specialist Pam Clarke
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team.
28Mar
6 Proven Media Tactics for the Legal Industry
Similar to many other industries, consumers looking for a lawyer or other legal services are influenced by many factors during their search. Here are six stats about how this audience interacts with media throughout their consideration journey.
24Mar
Client Success: Promoting a One-Stop Med Spa Shop to Select Local Audiences
As med spa services increase in popularity across the United States, both new and established local businesses are eager to expand their local market share in the phase of a competitive marketplace.
24Mar
6 Best Practices for Local Business Email Marketing
Given the relatively low cost to set up and manage email campaign, local business email marketing is one of the highest-ROI strategies you can use to promote your business.
22Mar
2022 Q2 Cox Media Sports Preview
As we enter spring, the sports world will continue to have a heavy presence across Cox Media’s sports networks. Read on to find out key opportunities for aligning your brand messages with popular sporting events.
17Mar
Using a Strong Company Culture To Improve Recruiting Outcomes
If your business is hoping to fill open positions in the near future, you can expect a hiring market unlike anything you’ve experienced in the recent past. As of early March, more than 11 million job openings were available across the United States, underscoring how many companies are vying to hire a select number of workers.
15Mar
Ask the Experts: Creating a Company Culture That Attracts & Retains Talent
It's harder than ever before to recruit and retain the right employees for your business. The good news is, there are many impactful efforts you can make to accomplish this - starting with creating a workplace that people want to be a part of.
10Mar
Client Success: Increasing School Enrollment Through Targeted Family Outreach
To protect their enrollment numbers amid increased schooling options for local families, many school districts rely on ad campaigns targeted to local families who may not be aware of that particular school, and/or its schooling options in general.
10Mar
Switching to Impressions: The First Stop On Your Journey Toward Audience-Based Ad Buying
Depending on where and how you invest in digital advertising, your business has likely used several pricing models for purchasing ad space. Traditional broadcast and cable TV have long relied on ratings to price ad segments, while digital ad pricing may use models such as flat-rate pricing—similar to how billboard space is sold—as well as cost-per-click models.
