Successful advertising campaigns can be a revenue-generating investment for any business. For small businesses operating with lean budgets, though, fear of poor ad performance can cause them to view this investment with caution.

As the 2022 election cycle is underway and the pressure to maintain control in DC is at an all-time high, the national Democratic and Republican Parties are dramatically increasing spending to amplify party messaging and gain control of the U.S. House of Representatives and U.S. Senate.

In nearly every aspect of life, success happens through the support of a team. At your business, you've built a team that serves your customers well. Adding a supportive marketing partner to your team can take that one step further and help tell your story well.

Many consumers will purchase at least one vehicle in their lifetime, making auto advertising relevant to the interests of a broad audience. But at any given moment, only a small percentage of consumers are actively considering an automotive purchase—and for local auto dealerships, this group of likely buyers is their top advertising target.

Increased competition for incoming students is costing a pretty penny for higher education institutions: a 2019 survey found that colleges and universities spent an average of $429-623 per newly enrolled student on advertising and marketing campaigns.