In what can seem like eons ago in the ever-evolving world of television advertising, our October Audience Insights article explored the immediate aftermath of Nielsen’s loss of MRC accreditation for its local TV measurement services. Over the subsequent months, Nielsen moved forward with plans to integrate broadband-only (BBO) homes into local measurement. And the measurement giant has remained firmly entrenched in the industry news cycle – generating both positive (e.g., announcement of Nielsen ONE Alpha cross-platform measurement) and negative (e.g., admission of undercounted out-of-home viewership) national press.