In what seems like a century ago in advertising years, Shawndra Hill from the University of Pennsylvania’s Wharton School concluded a June 2014 Big Data article on TV audience measurement with these thoughts:

“…the landscape is ripe to develop new methodologies that deal with the complications of data and TV measurement, while offering more efficient targeting options to advertisers. It is a great time to be a (big) data scientist looking for solutions to the TV audience measurement problem.”