About the Author

Lorie Bourque

Audience-Based Advertising Solutions: Evaluating Success and Optimizing for the Future

As advertising technology and measurement continue to evolve, more and more businesses…

Beyond Age & Gender: The Precision and Value of Audience-Based Solutions

Digital advertising has dramatically scaled the various data points businesses can use...

Switching to Impressions: The First Stop On Your Journey Toward Audience-Based Ad Buying

Read on to learn more about impressions, ABS, and how these innovative...
Mar 2

Cox Media + Audience-Based Advertising Solutions for Television

Audience-based solutions allow TV ads to be sold on an impressions basis...

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