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Understanding Attribution on Streaming Services: A Guide for Local Advertisers

The market for advertising on streaming services has exploded in recent years. As businesses increase their investments into streaming, accurate attribution becomes all the more important. Compared to other marketing and advertising channels, though, attributing ROI for streaming ads can be a complex process affected by your data collection practices, your ability to match ad…

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Audience Insights: Comscore and Nielsen Measure the Madness of March

College basketball makes its annual ascent to the top of the sports…

3 Ways the 2024 Paris Olympics Will Be the Sporting Event of the Summer

The start of the 2024 Paris Olympics will be here before we…

3 Steps to Reach Local Homeowners in Need of Repairs

Whether you’ve experienced a “wet” winter like our New England team or…

The Pulse on Programming: April 2024 Preview

As the winter chill fades away and the days grow longer, television…

Affiliate Marketing Tips for Local Businesses: Maximizing Leads and Revenue

Here’s an overview of how local businesses can use affiliate marketing tips…

Unlocking High Click-Through Rates (CTR) in Your Digital Marketing 

Feeling like your digital marketing efforts are stuck in neutral, gathering dust…

MLB 2024 Season Preview: Expect More Fans Watching on Cable TV and Streaming

Looking for opportunities to build brand awareness among a local audience? Look…

The Pulse on Programming: March 2024 Preview

Welcome back to our monthly programming spotlight! We know that it’s imperative…

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of the year’s largest sporting events.

4 Tips for Automotive Advertising in 2024

After riding the roller coaster of market swings and industry challenges over…

The Pulse on Programming: February 2024 Preview

Welcome back to our monthly programming spotlight! We know that, as a…

The Professor’s Perspective Episode 7: Local TV Audience Measurement

This video answers five key questions about TV audience measurement and unpacks…