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The Benefits of Adding Streaming to Your Traditional TV Ad Buy
It would be easy to point at the surge of ad-supported streaming video options and assume this boom in ad inventories is why businesses should explore their options with streaming media buys. For businesses already running ads on linear TV, streaming can be a powerful complement to this ad strategy—one that helps you optimize your…
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View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity
The past year has seen a profound transformation in the role of…
The Pulse on Programming: May 2024 Preview
May brings an exciting lineup to television for both viewers and advertisers….
Client Success: Generating Quality Job Applicants for a Manufacturing Company
The U.S. jobs market has been steadily growing for years, and unemployment…
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Q2 Quarterly Sports Preview: Looking Forward to Spring and Summer
As we approach the second quarter of 2024, let’s reflect on the…
Audience Insights: Comscore and Nielsen Measure the Madness of March
College basketball makes its annual ascent to the top of the sports…
3 Ways the 2024 Paris Olympics Will Be the Sporting Event of the Summer
The start of the 2024 Paris Olympics will be here before we…
3 Steps to Reach Local Homeowners in Need of Repairs
Whether you’ve experienced a “wet” winter like our New England team or…
The Pulse on Programming: April 2024 Preview
As the winter chill fades away and the days grow longer, television…
Affiliate Marketing Tips for Local Businesses: Maximizing Leads and Revenue
Here’s an overview of how local businesses can use affiliate marketing tips…
Unlocking High Click-Through Rates (CTR) in Your Digital Marketing
Feeling like your digital marketing efforts are stuck in neutral, gathering dust…
MLB 2024 Season Preview: Expect More Fans Watching on Cable TV and Streaming
Looking for opportunities to build brand awareness among a local audience? Look…
The Pulse on Programming: March 2024 Preview
Welcome back to our monthly programming spotlight! We know that it’s imperative…