Insights Topic

Audience-Based Advertising Solutions: Evaluating Success and Optimizing for the Future

As advertising technology and measurement continue to evolve, more and more businesses…

Client Success: Delivering ROI—and Expanding Ad Investments—for a Niche Local Business

A local industrial shredding company wanted to increase ad ROI and with the right tactics, it succeeded.

Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success

Annual ad buys are the best way to stabilize your short- and long-term advertising strategy.

Smart Advertising Ideas for Your Local Furniture Store

Using a Multi-Screen Approach to Attract More Customers

How to Reach Your Next Customer More Effectively

Digital + TV Advertising = ROI for Your Local Business

Lock in the Right Marketing Mix

Local Advertising for Real Estate and Home Financing Businesses

TV + Online: Too Smart to be Apart [Case Study]

Deciding how to invest your advertising dollars can get overwhelming—there are so many different platforms out there. While there is no guaranteed method o

Television & Digital: Better Together

How and why to combine television and digital media advertising.

Determining the Right Marketing Budget for Your Business [Blog Post + Interactive Tool]

Many marketers wrestle with the question “how much should I really be spending on my advertising and marketing promotions?”  Often the left-overs of the op

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