Most digital marketing and advertising is geared around the ultimate goal of creating new conversions for a business. There’s just one problem: conversions aren’t always what customers are interested in. Even as we’ve retrofitted the customer journey to speak to specific pain points and needs the customer may be looking to solve, we still overemphasize conversions as the solution those customers need.

In our most recent Ask the Experts webinar, John Jantsch thoroughly covers this concept and provides the foundation for the information below. Click here to view the webinar recording.