The television landscape has continuously evolved, producing a subset of internet-based streaming services to access TV programming, and leading to the emergence of Broadband-Only homes. Commonly known as BBO homes, these households receive TV Programming through only a high-speed internet connection. Beginning in Q1 of 2022, Nielsen will include BBO homes as part of the Local TV Universe, which means changes in TV measurement. In the webinar below, you will find key insights from Nielsen and Cox Media's Oklahoma team as we discuss this change, its impact on television measurement, and how our teams are uniquely positioned to help you navigate these changes.
Preparing for the Future of TV with Broadband-Only Homes