Community Management Series

Best Practices for Interacting With Customers

Learn more about how you can build trust, transparency and connection with your followers in this free guide to community management.

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Courses

Community management is a business's engagement-based approach to marketing that uses in-person and digital channels to interact with customers.

Community Management 101: Best Practices For Interacting with Your Customers

3 minute read

You’ll learn how to:

  • Refine your brand voice
  • Set realistic engagement goals
  • Prioritize channel interactions
  • Maintain a consistent cadence
  • Monitor performance
  • Capitalize on successes 

 

Summary

Community management is an engagement-based approach to marketing that uses digital channels to interact with both existing and prospective customers. The goal of this approach is to improve brand loyalty and trust through genuine connections.

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Once you’ve built up consistent engagement among your followers

Community Management 201: Capitalizing on User-Generated Content

3 minute read

You’ll learn how to:

  • Spark engagement and community
  • Source and share UGC
  • Facilitate two-way interactions
  • Build visibility for new initiatives

 

Summary

User-generated content (UGC) can be a highly effective strategy for strengthening and expanding your community engagement efforts. If you’re seeing consistent engagement among your followers, it might be time to try using UGC to achieve your goals.

Here are some tips and tricks to sustain your existing growth and manage your flourishing community at scale.

Community Management 301: Strategies to Manage a Growing Fanbase

3 minute read

You’ll learn how to:

  • Maintain a presence on social media
  • Create community venues to serve larger audiences
  • Continue to monitor performance
  • Incorporate paid social campaigns

 

Summary

When you’ve built up a community, your community management strategy is going to look far different than when you started. Sustain your growth on social media and manage your flourishing community at scale with these tips and tricks.