07Jun
2022 Q3 Cox Media Sports Preview
As we enter the dog days of summer, the world of sports will settle down for a few weeks before ramping back up throughout Q3.
Sports
31Mar
Audience Insights: A Starting Five of Facts About Female Sports Fans
The month of March features two annual celebrations that, at first glance, may not necessarily seem to be linked – Women’s History Month and NCAA March Madness®.
22Mar
2022 Q2 Cox Media Sports Preview
As we enter spring, the sports world will continue to have a heavy presence across Cox Media’s sports networks. Read on to find out key opportunities for aligning your brand messages with popular sporting events.
17Feb
How Live Sports Streaming is Going Mainstream
Live streaming for sporting events has been widely available to consumers ever since Hulu began offering live sports as part of its new live TV streaming service in 2017. But it’s taken a few years for the masses of sports-viewing audiences to embrace viewing options outside of their traditional broadcast and cable TV options.
10Feb
No Super Bowl, No Problem: Creating High-Impact Ads at a Fraction of the Cost
The Super Bowl is well-known as the biggest advertising event of the year. Unfortunately, it’s also an event in which most businesses can’t afford to participate: the price-tag for a 30-second ad slot during the 2022 Super Bowl is pegged at a record $6.5 million, meaning the only companies buying these spots are ones with global brands and deep, deep pockets.
31Jan
Audience Insights: “Super” Consistent Cable Home to 96% of TV Sports Advertising Opportunities
For football fans, this year’s NFL Playoffs have already been super. First, there was the dramatic divisional weekend (Jan. 22-23) that produced four consecutive fantastic finishes, including the unanticipated early exits for superstar quarterbacks Tom Brady and Aaron Rodgers. Then, not to be outdone, the conference championship games on Jan. 30 brought two more nailbiters, including upstart Cincinnati’s surprising victory over the Patrick Mahomes-led Chiefs in Kansas City.
16Dec
2022 Q1 Cox Media Sports Preview
As we wrap up an incredible year in the sports world, we can start shifting our eyes to Q1’s sports opportunities that lie just a few weeks away. Live sports continue to be one of the top ways to connect you to engaged audiences of all shapes and sizes, and Cox Media offers access to a variety of live sports content across several sports networks.
18May
The 2020 Tokyo Olympics & Your Local Business: How to Advertise Around This Global Event
27Apr
3 Tips for Smarter Live Sports Advertising in 2021
