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2022 Q2 Cox Media Sports Preview

As we enter spring, the sports world will continue to have a heavy presence across Cox Media’s sports networks. Read on to find out key opportunities for aligning your brand messages with popular sporting events.

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Audience Insights: “Super” Consistent Cable Home to 96% of TV Sports Advertising Opportunities

For football fans, this year’s NFL Playoffs have already been super. First, there was the dramatic divisional weekend (Jan. 22-23) that produced four consecutive fantastic finishes, including the unanticipated early exits for superstar quarterbacks Tom Brady and Aaron Rodgers. Then, not to be outdone, the conference championship games on Jan. 30 brought two more nailbiters, including upstart Cincinnati’s surprising victory over the Patrick Mahomes-led Chiefs in Kansas City.

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2022 Q1 Cox Media Sports Preview

As we wrap up an incredible year in the sports world, we can start shifting our eyes to Q1’s sports opportunities that lie just a few weeks away. Live sports continue to be one of the top ways to connect you to engaged audiences of all shapes and sizes, and Cox Media offers access to a variety of live sports content across several sports networks.

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3 Tips for Smarter Live Sports Advertising in 2021
In 2020, many people had more time than they expected to sit on their couch and binge countless hours of TV. And while we all hope the state of the world continues to improve this year, it looks like the quarantine-friendly content offered by cable programming is going to maintain steady viewership regardless of current events.