Live streaming for sporting events has been widely available to consumers ever since Hulu began offering live sports as part of its new live TV streaming service in 2017. But it’s taken a few years for the masses of sports-viewing audiences to embrace viewing options outside of their traditional broadcast and cable TV options.
The Super Bowl is well-known as the biggest advertising event of the year. Unfortunately, it’s also an event in which most businesses can’t afford to participate: the price-tag for a 30-second ad slot during the 2022 Super Bowl is pegged at a record $6.5 million, meaning the only companies buying these spots are ones with global brands and deep, deep pockets.
For football fans, this year’s NFL Playoffs have already been super. First, there was the dramatic divisional weekend (Jan. 22-23) that produced four consecutive fantastic finishes, including the unanticipated early exits for superstar quarterbacks Tom Brady and Aaron Rodgers. Then, not to be outdone, the conference championship games on Jan. 30 brought two more nailbiters, including upstart Cincinnati’s surprising victory over the Patrick Mahomes-led Chiefs in Kansas City.
As we wrap up an incredible year in the sports world, we can start shifting our eyes to Q1’s sports opportunities that lie just a few weeks away. Live sports continue to be one of the top ways to connect you to engaged audiences of all shapes and sizes, and Cox Media offers access to a variety of live sports content across several sports networks.