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05Jan
The Power of Social Advertising for Small Businesses
Almost every type of business can benefit from building a social media presence. It’s not just for media companies and large, national enterprises - local retailers and service providers like HVAC and plumbing benefit from creating a social media presence and using it to engage with local customers.
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05Jan
How Advertising on Streaming Services Can Help Your Business Connect with More Customers (Including ‘Cord-Cutters’)
By now, most advertising experts realize that the group of consumers known as ‘cord-cutters’ aren’t necessarily ditching their cable TV subscriptions. In reality, many consumers are only increasing the media sources they use to access content, combining traditional TV with video-on-demand, over-the-top streaming services like Hulu and Netflix, and audio services like Apple Music and Spotify.
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05Jan
How to Use Digital Audio Advertising for Your Small Business
If you’re like most people, you spend a lot of time listening to audio content every day. Compared to video content, it’s one of the easiest types of content to fit into your busy schedule: You can listen to it when commuting to work, washing the dishes, mowing the lawn, taking a shower, walking down the street, or even doing basic tasks at work.
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05Jan
TVE 2.0: Advertising Opportunities for Your Small Business
  You might already be familiar with the advertising options available through the TV Everywhere (TVE) solution, which gives your business flexibility in reaching over-the-top viewing audiences alongside traditional TV viewership. But new updates to TVE—both on the viewer’s side, and in terms of business advertising opportunities—are worth taking time to familiarize yourself with.
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05Jan
4 Things Local Businesses Should Know About Over-the-Top TV Advertising
  The state of over-the-top (or OTT) television has evolved rapidly over the course of the past calendar year. As new streaming television services have entered into the OTT space, consumer media consumption through OTT services has jumped since the start of the pandemic—and that increase in OTT streaming has more or less maintained itself in the months since that dramatic shift.
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05Jan
The True Cost of TV Advertising
If you ask a small business owner if they can afford to advertise through TV commercials, you are likely to get a lot of “No’s.” The broad visibility and production values of TV ads often convince many lean business operations that the cost of this advertising channel is way out of their modest budget.
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02Apr
TV Attribution with Cox Media

Having access to the right data is critical when making business and marketing decisions. With digital advertising, collecting data is relatively straightforward. But how can you ensure that your television ads are making an impact on your business? Learn more in the video below.