Top 5 Must-Reads: Weekly Round-Up – 1.22.2016
We find it, so you don’t have to.
From catching the attention of busy consumers to connecting with valuable online influencers, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
In today’s world, nearly all of us receive what feels like thousands of emails a day. So how do you reach consumers through email? Easy – make sure you stand out in their inbox. While much of this post is directed toward reaching a particular individual, marketing has become so personalized that most of it translates to trying to reach a target audience as well.
Thanks to recent findings from the Fossil brand, Media Post has gathered new insights about how a follower on social media can translate into in-store (or online) sales. Learn more here.
Storytelling has become an industry buzzword recently, but how many companies are actually investing in teams who can bring their stories to life? See how many businesses are leaning toward agile marketing and learn how this translates to your brand in this post.
Want to explain a specific product or service to your customers? Explainer videos are short videos used to demonstrate exactly that. Online video continues to see the most engagement from consumers, and is an important component of 2016’s marketing trend of the year – the customer experience. Check out these easy-to-implement tips and start producing an explainer video for your brand today.
What is influencer marketing? How can your business partner with key influencers to broaden the reach of your brand messages? Find these answers and more in this quick guide to yet another valuable way you can improve the customer experience with your business.
Want to see more of Cox Media’s recent content?
Chasing the Millennial Falcon [Blog Post]
Are You Ready for Rio? The Summer 2016 Olympics [Infographic]
Connect with a Marketing Expert
Stay On Top of the Newest Business and Marketing Insights
Sign up for our monthly newsletter to get the latest industry information, business trends and marketing updates.
Connect With Your Local Marketing Expert
You know your business. We know advertising. Together, we can bring your business to more people. Contact a member of our team today. We’d love to help you grow.