Top 5 Must-Reads: Weekly Round-Up 10.9.2015
10.08.2015 
Sara Brasfield
We find it, so you don’t have to.
From the psychology of social media posts to holiday marketing strategies your business can get started on start now, here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:
1. Holiday Retail Strategies for October (MediaPost)
The earlier your business can start to prepare for the busy holiday shopping season, the better. This post includes five simple ways to plan ahead that you can implement immediately.
BONUS: Have you seen our Holiday Countdown Calendar? Twelve new assets to fuel your 2015 holiday marketing campaign(s).
2. 5 Psychology Tips to Improve Your Social Media Posts (Source)
Reaching your social media audience on an emotional level can lead to stronger brand engagement, trust and loyalty. Improve your posts with these five tips from Social Media Examiner.
3. 4 Ways Videos Can Help You Attract Customers (QuickSprout)
Like this post says, video is an entertaining and informative type of content that audiences love. Use these four tips to implement videos into your marketing strategy, attract the attention of your customers and improve the results of your online marketing.
4. Digital and Mobile Drive In-Store Sales (MediaPost)
As an advertiser, one of your primary goals most likely has to do with driving customers to shop in your store. This report explores the idea that creating an effective digital message (across devices that consumers carry with them 24-7) can lead to these coveted in-store purchases. Read more here.
5. 5 Techniques to Get More (and Better) Online Reviews (QuickSprout)
When it comes to local businesses, consumers trust the opinions of their close friends and family, as well as the online reviews. Make sure your business has an established (and hopefully, positive) review reputation with these five techniques.
Want to see more of Cox Media’s content from this week?
“Sorta You” – When “Close Enough” May Be Good Enough to Define Your Target Audience [Blog Post]
Iconic Holiday Moments in Television [Infographic]
2015 Holiday Marketing Success Made Simple [Video]
Community Involvement Key to Branding Success [Client Success]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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