Top 5 Must-Reads: Weekly Round-Up – 7.10.15

We find it, so you don’t have to.

From creating the most effective email campaigns and Christmas in July, to the introduction of the “market network,” here is a quick round-up of the best marketing, advertising and small business related content you may have missed this week:  

 

1. How to Write Emails Your Subscribers Can’t Wait to Open (QuickSprout)

Social media marketing is important, but did you know that email is 40 times more effective than social media when it comes to customer acquisition? Emails are (or should be) a vital component of your overall marketing strategy – but how do you get your customers excited to receive them from your business? Neil Patel explains it all here. 

 

2. Christmas in July: The 2015 Online Holiday Shopping Forecast in 5 Charts (DigiDay)

That’s right – it’s already time to start preparing your business for the hustle and bustle of the upcoming holiday season. These five charts break down predicted consumer behavior, and provide valuable insights to get your business ready. 

 

3. 5 Best Online Resources to Promote Your Local Business (All Business)

According to Al Gomez, “more and more people are becoming comfortable with searching for what they need on the web,” even beyond online shopping and research. So, how do you reach these connected consumers and showcase your local business? Find out here. 

 

4. Facebook? Twitter? LinkedIn? The Secret to Finding the Right Social Media Site for Your Business (Entrepreneur)

Like we said before, having an online brand presence and incorporating social media into your overall marketing strategy is important, and necessary to remain relevant with today’s consumers. But, not all brands belong on all platforms. Use this post to find out which social media sites are best for your business. 

 

5. From Social Networks to Market Networks (Tech Crunch)

Market networks combine the utility of “marketplaces” like eBay with the communities of “networks” like LinkedIn. These networks have a variety of qualities that benefit businesses and help to build long-term relationships with customers. Learn more about this unique combination of workflow, marketplace and network here.

 

Want to see more of Cox Media’s content from this week?

Determining the Right Marketing Budget for Your Business [Blog Post + Interactive Tool]

3 Things to Consider When Implementing a Re-Marketing Strategy [Blog Post]

Re-Marketing Strategies & How to Apply Them [eBook]