General Advertising

Advertising Across the Customer Journey

04.21.2021 Sara Brasfield 

As a local business, you’re probably already familiar with the traditional sales funnel, which breaks down the sales process into a few key stages of making a purchase: awareness, interest and research, decision-making, and conversion/post-conversion. But within these broad sales stages are a handful of different advertising channels and customer interactions that play important roles in nurturing that prospect closer to an all-important conversion. In this free eBook, we:

  • Unpack each stage of the customer journey
  • Identify the best advertising solutions to connect with customers depending on which stage of the journey they are in
  • Provide three (or more!) actionable ideas to help you get started so you can make the most of each stage

Enter your information below to download our free eBook, Advertising Across the Customer Journey.



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About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media's corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media's current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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