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Understanding Attribution on Streaming Services: A Guide for Local Advertisers

The market for advertising on streaming services has exploded in recent years. As businesses increase their investments into streaming, accurate attribution becomes all the more important. Compared to other marketing and advertising channels, though, attributing ROI for streaming ads can be a complex process affected by your data collection practices, your ability to match ad…

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Streaming Industry Trends in Q3: What Advertisers Should Expect Entering Q4

In the third quarter of 2023, leading platforms in the streaming industry…

The Resurgence of Contextual Advertising

Despite Google Chrome pushing back its deadline to 2024 for the phase-out…

Behind the Screens: Meet Producer Tessa Young

Welcome back to Behind the Screens, where we get to know employees…

Client Success: Building a YouTube Following for an Aspiring Musician

Part of the challenge of making it as a musician is connecting…

Audience Insights: Medal-Worthy Stats on Sports Viewership

My exploits as a competitive athlete were neither revolutionary nor worthy of…

Holiday Marketing 2023: What Retailers Need to Know When Planning Seasonal Campaigns

Fears of a recession haven’t quite come to fruition, but consumer confidence…

The Latest Auto Advertising Trends for Dealers, Body Shops, and Other Local Auto Brands

Production bottlenecks are finally in the past, and the chip shortage that…

The Pulse on Programming: October 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a…

How to Advertise to Millennials and Gen X: Best Practices for Your Digital Strategy

There’s a reason why generational marketing endures as an audience targeting strategy…

2023 Q4 Sports Programming Sizzle Reel

It’s no secret that live sports and other sports content draws a…

The Professor’s Perspective Episode 5: Time Spent with Cable + Streaming

In this episode of The Professor’s Perspective, we unpack an updated look…

TikTok Advertising Update: New Capabilities to Promote Your Local Business

TikTok’s massive popularity among U.S. consumers has prompted many small businesses to…