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Online Video Advertising: 5 Tips to Maximize Your Impact

There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…

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The Pulse on Programming: March 2024 Preview

Welcome back to our monthly programming spotlight! We know that it’s imperative…

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of the year’s largest sporting events.

4 Tips for Automotive Advertising in 2024

After riding the roller coaster of market swings and industry challenges over…

The Pulse on Programming: February 2024 Preview

Welcome back to our monthly programming spotlight! We know that, as a…

The Professor’s Perspective Episode 7: Local TV Audience Measurement

This video answers five key questions about TV audience measurement and unpacks…

The Pulse on Programming: January 2024 Preview

Welcome back to our monthly programming spotlight! We know that, as a…

The Year in Streaming Media 2023: What Happened, and Where We’re Headed in 2024

With the writers and actors strikes now officially settled, the future of…

Audience Insights: A Heaping Helping of Helpful Headlines

Thanksgiving is a wonderful time to pause and reflect. For better or…

Client Success: Building Brand Awareness Among a Niche Regional Audience

Cost-effective advertising depends on precise audience targeting—especially if you’re a small business…

Integrated Marketing Tools for Local Businesses

Consumers rarely make a purchase or conversion after viewing a single ad…

How Small Businesses Can Win Over Local Audiences with Longform Content

Compared to social media posts, short ad spots, brief newsletters and quickly…

The Pulse on Programming: December 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a…