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Planning for Google Analytics 4: What Local Businesses Need to Know

Customer journeys aren’t getting any easier to track or understand. Your target audience has no trouble switching their focus between their smartphones, laptops, and TVs. The same is true for content: from cable TV to social media to mobile display ads, consumer attentions are always on the move. Local marketing and advertising campaigns have evolved…

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The Professor’s Perspective Episode 4: Potential in Advertising

Advertising potential is traditionally correlated with reach. In this episode of The…

NFL Rewind: A Look Back at Top Plays and Highlights from 2022

Are you ready for some football? Well as we’re getting into summer…

Generational Marketing: Tips on Connecting with a Gen Z Audience

Gen Z is growing up fast. The oldest members of this generation…

Client Success: Promoting Multiple Local Mortuary Brands Through a Diverse Digital Strategy

As local businesses add new locations and brands offering specialty services, the…

Bonus: Ask the Experts GA4 Q&A

Last week, we hosted our Q2 Ask the Experts webinar, focusing on…

Tips for Attracting New Customers to Your Local Chain Business

Local chain businesses are able to justify their brick-and-mortar growth by pointing…

The Pulse on Programming: June 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a…

Using AI for Marketing Your Small to Medium-Sized Business, Part 1

Keeping up with the evolving state of Artificial Intelligence (AI) is daunting…

Three Strategic Goals to Guide Advertising for Healthcare Companies

From labor shortages to system inefficiencies, today’s healthcare companies are battling a…

Behind the Screens: Meet Sales Account Planner Sarah Cart

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Audience Insights: Reaching Beyond the Cord to Reconsider Potential Reach

As a Gen X-er enjoying the twilight of my time in the…

Client Success: Driving In-Store Foot Traffic and Sales Through a Streaming Video Ad Campaign

Streaming ad inventories continue to grow, expanding the market of opportunities for…