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Online Video Advertising: 5 Tips to Maximize Your Impact
There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…
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Audience Insights: Comscore and Nielsen Measure the Madness of March
College basketball makes its annual ascent to the top of the sports…
3 Ways the 2024 Paris Olympics Will Be the Sporting Event of the Summer
The start of the 2024 Paris Olympics will be here before we…
3 Steps to Reach Local Homeowners in Need of Repairs
Whether you’ve experienced a “wet” winter like our New England team or…
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The Pulse on Programming: April 2024 Preview
As the winter chill fades away and the days grow longer, television…
Affiliate Marketing Tips for Local Businesses: Maximizing Leads and Revenue
Here’s an overview of how local businesses can use affiliate marketing tips…
Unlocking High Click-Through Rates (CTR) in Your Digital Marketing
Feeling like your digital marketing efforts are stuck in neutral, gathering dust…
MLB 2024 Season Preview: Expect More Fans Watching on Cable TV and Streaming
Looking for opportunities to build brand awareness among a local audience? Look…
The Pulse on Programming: March 2024 Preview
Welcome back to our monthly programming spotlight! We know that it’s imperative…
The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events
Local businesses have an opportunity to advertise during March Madness, one of the year’s largest sporting events.
4 Tips for Automotive Advertising in 2024
After riding the roller coaster of market swings and industry challenges over…
The Pulse on Programming: February 2024 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
The Professor’s Perspective Episode 7: Local TV Audience Measurement
This video answers five key questions about TV audience measurement and unpacks…