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4 Streaming Trends Shaping the Future of Digital Video Advertising
The streaming landscape is growing and evolving quickly. As new video platforms, targeting capabilities and consumer viewing behaviors shape the mainstream TV and video landscape, some of the biggest streaming trends and best practices from even a few years ago have fallen behind the times. This rapid change may force strategic changes for advertisers, but…
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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success…
The Pulse on Programming: October 2024 Preview
As summer fades into fall, some of us are hanging on to…
Automotive Advertising for Your Business: A Local Approach
Automotive Advertising for Your Business: A Local Approach
13 Facts About Local Business Marketing
In the ever-evolving world of digital marketing, local businesses face unique challenges…
Holiday Marketing Checklist: A Planning Tool for Local Businesses
For most retailers, the end of summer means it’s time to start…
The Pulse on Programming: September 2024 Preview
As the summer sun begins to wane, television networks are gearing up…
Using Data to Understand Your Audience and Build Better Campaigns
Marketing runs on customer data. No matter which channel you use, businesses…
Behind the Screens: Meet Key Account Consultant Maria McRoberts
Welcome back to Behind the Screens, a blog series where we get…
Audience Insights: Differences and Similarities Among Cable News Viewers – And How to Reach Them
Cable news viewers are tuning in this election season. Here are a…
The Pulse on Programming: August 2024 Preview
As August approaches, the realm of television advertising is poised to present…
Countdown to Paris: 3 Local Athletes to Watch at the 2024 Summer Games
After much anticipation, the 2024 Summer Games in Paris are only weeks…
Reaching Fans with Summer Sports Opportunities: Q3 Preview
As the summer heats up, so does live sports action! Read on…