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Planning for Google Analytics 4: What Local Businesses Need to Know
Customer journeys aren’t getting any easier to track or understand. Your target audience has no trouble switching their focus between their smartphones, laptops, and TVs. The same is true for content: from cable TV to social media to mobile display ads, consumer attentions are always on the move. Local marketing and advertising campaigns have evolved…
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New Rules, New Viewers: Checking the MLB Viewership Scoreboard
During the long days of summer, I can think of nothing better…
The Professor’s Perspective Episode 4: Potential in Advertising
Advertising potential is traditionally correlated with reach. In this episode of The…
NFL Rewind: A Look Back at Top Plays and Highlights from 2022
Are you ready for some football? Well as we’re getting into summer…
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Audience Insights: The Madness of Measuring March Viewership
The phrase “most wonderful time of the year” is most often associated…
Behind the Screens: Meet Director of Product Marketing Jerry Arias
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
The Pulse on Programming: April 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
5 Innovative Technologies to Benefit Your Local Chain Business
As your local business expands its footprint across multiple locations, the work…
Client Success: Increasing Qualified Traffic and Marketing ROI for Local Group of Auto Dealerships
According to Google, 95 percent of consumers use digital research tools when…
Bonus: Ask the Experts Web Presence Q&A
Last month, we hosted our first Ask the Experts webinar of the…
SEO & Finding Your Brand’s Keywords, Part 2: Implementation
Last week, we introduced the idea of finding the right SEO (Search…
2023 Q2 Programming Opportunities
Aligning your brand messages with the right programming can help your business…
SEO & Finding Your Brand’s Keywords, Part 1
Selecting your brand’s keywords and creating a successful content marketing strategy is…