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Understanding Attribution on Streaming Services: A Guide for Local Advertisers
The market for advertising on streaming services has exploded in recent years. As businesses increase their investments into streaming, accurate attribution becomes all the more important. Compared to other marketing and advertising channels, though, attributing ROI for streaming ads can be a complex process affected by your data collection practices, your ability to match ad…
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The Year in Streaming Media 2023: What Happened, and Where We’re Headed in 2024
With the writers and actors strikes now officially settled, the future of…
The Top 5 Digital Marketing Trends for 2024
A new calendar year is just around the corner, and experts across…
Audience Insights: A Heaping Helping of Helpful Headlines
Thanksgiving is a wonderful time to pause and reflect. For better or…
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Digital Marketing for Small Businesses: Strategies for Long-Lasting Success
It’s easy for marketing and advertising experts to sing the praises of…
2023 Q4 Sports Preview
As the leaves start changing colors, we officially get into the best…
Streaming Industry Trends in Q3: What Advertisers Should Expect Entering Q4
In the third quarter of 2023, leading platforms in the streaming industry…
The Resurgence of Contextual Advertising
Despite Google Chrome pushing back its deadline to 2024 for the phase-out…
Behind the Screens: Meet Producer Tessa Young
Welcome back to Behind the Screens, where we get to know employees…
Client Success: Building a YouTube Following for an Aspiring Musician
Part of the challenge of making it as a musician is connecting…
Audience Insights: Medal-Worthy Stats on Sports Viewership
My exploits as a competitive athlete were neither revolutionary nor worthy of…
Holiday Marketing 2023: What Retailers Need to Know When Planning Seasonal Campaigns
Fears of a recession haven’t quite come to fruition, but consumer confidence…
The Latest Auto Advertising Trends for Dealers, Body Shops, and Other Local Auto Brands
Production bottlenecks are finally in the past, and the chip shortage that…