Research & Planning

Get a Campaign That Drives Results

Maximize the effectiveness of your marketing budget with expert research and planning services from Cox Media. We can help you set and prioritize goals, refine your audience and select tactics and channels, creating a holistic campaign that produces results.

Research Services

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Discovery

Every partnership starts with listening. We ask guided questions and talk with you about your goals, industry and customers.

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Audience Research

To maximize your ROI, we find the characteristics and behaviors of the people most likely to become — and remain — customers.

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Campaign Creation

We create your ad campaign, then walk through it together so you are involved throughout every step of the process.

Campaign Planning Services

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Channel Selection

Connect with consumers wherever they are. We help you select the best mix of channels (like TV or paid search) to meet your goals.

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Targeting

Using the unique capabilities of each channel, we make sure your ads are shown to the people who are looking for what you offer.

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Promotional Opportunities

Access unique promotional opportunities and expand your reach across the internet and on TV with our advertising network.

Multichannel Advertising

A multichannel advertising strategy will help you squeeze the most from your advertising budget by adding invaluable versatility to your campaign. At Cox Media, we can help you identify your ideal audience, then create a multichannel strategy to connect with them where and when they’re most likely to act.

Strategic Support for Every Business

Success Story 1

Driving Inbound Phone Calls for Residential Pool Construction and Renovation

A local pool company enlisted Cox Media to build a cost-effective ad campaign that would strengthen its position in the marketplace. The campaign produced over 150 inbound phone calls and outperformed every other advertising channel.

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Boosting Ad Performance and ROI for a Local Home Improvement Nonprofit

A Midwest-based home improvement nonprofit turned to Cox Media to build brand awareness. After consulting with the organization, we implemented a comprehensive ad strategy to reach a focused audience based on buyer personas.

Connect With a Marketing Expert