Insights Topic
Audience Insights: Comscore and Nielsen Measure the Madness of March
College basketball makes its annual ascent to the top of the sports…
10 Things to Know About Modern Media Measurement
The way we watch television and access video content continually evolves and…
Audience Insights: Football Finishes with a Flourish as TV Sports Spring Forward
Football on TV continues to draw engaged audiences, and dynamic spring sports…
The Professor’s Perspective Episode 7: Local TV Audience Measurement
This video answers five key questions about TV audience measurement and unpacks…
Audience Insights: A Heaping Helping of Helpful Headlines
Thanksgiving is a wonderful time to pause and reflect. For better or…
Audience Insights: Monday Still a Fun Day for ESPN
Mondays. They always left the Carpenters feeling down. The Mamas and the…
The Professor’s Perspective Episode 6: Political Advertising
In this episode of The Professor’s Perspective, we unpack the breakdown of…
Audience Insights: Medal-Worthy Stats on Sports Viewership
My exploits as a competitive athlete were neither revolutionary nor worthy of…
The Professor’s Perspective Episode 5: Time Spent with Cable + Streaming
In this episode of The Professor’s Perspective, we unpack an updated look…
Audience Insights: Marking the Midway Point of the TV and Streaming Year
Whether you track the passage of time with a traditional calendar or…
Stay On Top of the Newest Business and Marketing Insights
Sign up for our monthly newsletter to get the latest industry information, business trends and marketing updates.