Audience Insights: The Madness of Measuring March Viewership
The phrase “most wonderful time of the year” is most often associated…
Audience Insights: Concrete Calculations and the Potential Pitfalls of Percentages
Before he retired during my senior year in high school, my father…
The Professor’s Perspective Episode 3: Bridging the Generational Gap
Each generation has its own set of distinct preferences, beliefs, and life…
Audience Insights: Crossing the Streams
Among my many talents as a firmly entrenched Gen X-er* is the…
The Professor’s Perspective Episode 2: How & Where Advertisers Are Spending
Companies are continuing to increase their ad spend. Watch this video to see where these ad dollars are being spent.
Audience Insights: Saying Sayonara to Summer with a Smattering of Stats
In the spirit continually learning and relearning, here five recent media consumption stats and stories that we did not want to forget.
The Professor’s Perspective Episode 1: How We Spend Our Time
Your customers invest more than 13 hours each day engaging with media. Watch this video to see how and where consumers are spending that time.
Introducing: The Professor’s Perspective
In each short video, we’ll unpack complex media trends and distill them into digestible tips and insights. Today’s video is an introduction to this series.
Audience Insights: Islands in the Stream…Is That What We Are?
This latest installment of our Audience Insights series focuses on five facts that can help frame the streaming discussion.
Stay On Top of the Newest Business and Marketing Insights
Sign up for our monthly newsletter to get the latest industry information, business trends and marketing updates.