10 Things to Know About Modern Media Measurement

02.29.2024 Alyson Phillips32 min

The way we watch television and access video content continually evolves and changes at a rapid pace – but how are measurement providers responding to ensure that our understanding of local TV viewership is keeping up? In this webinar, our experts David Gustafson, Director of Audience Research, and James May, Senior Marketing Director, provide an informative and entertaining look at the most compelling developments in local TV measurement that all marketers should know.

This dynamic duo brings decades of experience in local media research and a unique perspective on where things are headed, with a spotlight on two key players in the media measurement space – Nielsen and Comscore. Watch the recording below to join us as we unpack and simplify this complex topic.

From unpacking local TV viewership to understanding industry trends and predictions and more, check out our other Ask the Experts recordings here, and stay tuned for more events like these in the near future.

Additionally, you can access our full collection of local business and advertising-focused insights by visiting our blog or resource library at any time.

About the Author

Alyson Phillips

Alyson is the Director of Marketing at Cox Media’s corporate offices in Atlanta. With a background in journalism and over a decade of experience in brand marketing, she has a passion for connecting brands to their customers through powerful storytelling. In her role, she’s responsible for amplifying the Cox Media brand in the communities we serve nationwide – whether through advertising, thought leadership, or the customer experience. When she’s not working, she’s chasing around her twin toddlers and spending as much time outdoors as possible.

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