Insights Topic

29 TV & Streaming Terms to Know

1. STREAMING VIDEO The process of watching video via an internet-enabled platform….

2022 Q3 Programming Opportunities

The sizzle reel below includes just some of the programming opportunities available going into the third quarter of 2022. 

Audience Insights: Cable Clings to TV Viewing Crown as CTV Continues to Climb

Here are six figures to help frame up the overall TV viewing picture as we pass the halfway point of 2022.

What’s the True Cost of TV Advertising Today?

It’s time to approach TV with an open mind about how this advertising channel can be made both affordable and effective for your business.

Switching to Impressions: The First Stop On Your Journey Toward Audience-Based Ad Buying

Read on to learn more about impressions, ABS, and how these innovative approaches can lift your advertising strategy to new heights.

Cox Media + Audience-Based Advertising Solutions for Television

Audience-based solutions allow TV ads to be sold on an impressions basis like digital, creating a common currency across both digital and traditional media platforms.

How Live Sports Streaming is Going Mainstream

2022 is expected to see sports audiences embrace live-streaming at new record-setting levels.

The Pulse on Programming: December 2021 Preview

There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.

The Pulse on Programming: October 2021 Preview

There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.

Audience Insights: Taking Part in Olympics is an Advertising Win

The Olympics deliver a unique combination of competition, drama, passion, and patriotism that has an almost universal appeal.

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