30 TV & Streaming Terms to Know

While figuring out how to advertise to cord cutters, cord stackers, or cord nevers may be intimidating, the end result of this advertising approach is that your local business can utilize TV ads more than ever before and at a much more affordable price. At the same time, the targeting offered through these digital platforms can help you connect with a niche audience that traditional TV and radio can’t support in a cost-effective way. Check out our exhaustive list of Streaming terms to start familiarizing yourself with the lingo used by marketers in this space.