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View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity

24.24.2024

The past year has seen a profound transformation in the role of women’s sports in not only live sporting events, but TV entertainment. At the center of this paradigm shift is women’s college basketball, which shattered numerous TV viewership records on the shoulders of high-profile stars such as Iowa’s Caitlin Clark. This year’s NCAA women’s…

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Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success

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Featured Series: Community Management

Having a business presence on Facebook often leads to an influx of comments, questions and concerns. Learn the best tips and tricks for turning this interest into action.

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