Advertising Across the Customer Journey

As a local business, you’re probably already familiar with the traditional sales funnel, which breaks down the sales process into a few key stages of making a purchase: awareness, interest and research, decision-making, and conversion/post-conversion. But within these broad sales stages are a handful of different advertising channels and customer interactions that play important roles in nurturing that prospect closer to an all-important conversion.

In this free eBook, we:

• Unpack each stage of the customer journey
• Identify the best advertising solutions to connect with customers depending on which stage of the journey they are in
• Provide three (or more!) actionable ideas to help you get started so you can make the most of each stage