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How to Advertise to Millennials and Gen X: Best Practices for Your Digital Strategy

There’s a reason why generational marketing endures as an audience targeting strategy…

Making a Quarterly Marketing Plan: 5 Steps to a Winning Digital Strategy

If you’ve read through our guide to planning an annual ad buy,…

Advertising Around the Writers’ Strike: Reach Your Target Audience Through ‘Strike-Proof Programming’

You’ve probably heard about the ongoing strikes taking place in Hollywood, where…

Advertising to Hispanic Audiences: How to Connect with America’s Fastest-Growing Consumer Group

With a large population, rapid growth and escalating wealth, U.S. businesses can’t…

How to Build Brand Awareness on Linkedin 

LinkedIn is a great platform for businesses of all sizes to connect…

Advertising to Gen Alpha and Gen Z: Why it Matters, and Tips for Success

It’s time to recycle your jokes about young, naive millennials: all of…

The Importance of Top-of-Funnel Marketing: Why Your Business Should Aim for the Top

There’s obvious appeal in marketing to the bottom of the funnel. The…

The Benefits of Creating Ad Campaigns with Diversified Messaging

Businesses dream of the prospective customer who sees an ad one time…

Choosing the Right Media Partner: 5 Factors to Consider

No growing business can operate in a vacuum. Even a small local…

Client Success: Increasing Seasonal Engagement and Sales for Georgia Tractor Dealership

For businesses that serve a niche audience, targeted campaigns are essential to…

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