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Using Data to Understand Your Audience and Build Better Campaigns

Marketing runs on customer data. No matter which channel you use, businesses…

Maximizing Your Ad Budget: 4 Tips for Small Businesses

No advertising budget is unlimited. From global corporations to local small businesses,…

Affiliate Marketing Tips for Local Businesses: Maximizing Leads and Revenue

Here’s an overview of how local businesses can use affiliate marketing tips…

Integrated Marketing Tools for Local Businesses

Consumers rarely make a purchase or conversion after viewing a single ad…

How Small Businesses Can Win Over Local Audiences with Longform Content

Compared to social media posts, short ad spots, brief newsletters and quickly…

How Can AI Marketing Tools Help You Grow Your Business?

Artificial intelligence is everywhere right now: at least 7,000 unique tools have…

4 Effective B2B Marketing Strategies for Small Businesses

When compared to B2C strategies, B2B digital marketing faces a far different…

Hyperlocal Advertising: 3 Tips for Reaching Local Audiences

The relevance of your advertising is directly related to your campaign ROI….

How to Advertise to Millennials and Gen X: Best Practices for Your Digital Strategy

There’s a reason why generational marketing endures as an audience targeting strategy…

Making a Quarterly Marketing Plan: 5 Steps to a Winning Digital Strategy

If you’ve read through our guide to planning an annual ad buy,…

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