Insights Topic
Audience Insights: Medal-Worthy Stats on Sports Viewership
My exploits as a competitive athlete were neither revolutionary nor worthy of…
The Professor’s Perspective Episode 5: Time Spent with Cable + Streaming
In this episode of The Professor’s Perspective, we unpack an updated look…
Audience Insights: Marking the Midway Point of the TV and Streaming Year
Whether you track the passage of time with a traditional calendar or…
Audience Insights: The Dynamic Duo of Linear TV & Streaming
Throughout my lifetime, numerous writers, directors, producers, and actors have put their…
The Professor’s Perspective Episode 4: Potential in Advertising
Advertising potential is traditionally correlated with reach. In this episode of The…
Audience Insights: The Madness of Measuring March Viewership
The phrase “most wonderful time of the year” is most often associated…
Audience Insights: Concrete Calculations and the Potential Pitfalls of Percentages
Before he retired during my senior year in high school, my father…
The Professor’s Perspective Episode 3: Bridging the Generational Gap
Each generation has its own set of distinct preferences, beliefs, and life…
Audience Insights: Crossing the Streams
Among my many talents as a firmly entrenched Gen X-er* is the…
The Professor’s Perspective Episode 2: How & Where Advertisers Are Spending
Companies are continuing to increase their ad spend. Watch this video to see where these ad dollars are being spent.
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