The Professor’s Perspective Episode 3: Bridging the Generational Gap

10.07.2022 David Gustafson4 min

Each generation has its own set of distinct preferences, beliefs, and life experiences shaping their view on the world – and their view on media. In this Episode of The Professor’s Perspective, we unpack the key differences among generations and explore the best advertising tactics for each group.

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More About This Video Series

With so many advertising options, media jargon and acronyms, and the ever-changing nature of the industry itself, we know there’s a lot to digest and apply to your marketing efforts. I am David Gustafson, Cox Media’s Director of Linear & Audience Research (aka “The Professor”) and I’m here to help! In each short video, I’ll unpack complex media trends and distill them into digestible tips and insights you can use to help you plan your marketing approach more effectively and grow your business.

About the Author

David Gustafson

As Cox Media’s Director of Linear & Audience Research, David plays a key role in the company’s usage and interpretation of TV audience data. With more than two decades of industry experience, David currently is a member of the Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore. Known as “The Professor,” David’s articles combine his passion for writing with a penchant for concisely explaining complex topics.

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