The Professor’s Perspective Episode 3: Bridging the Generational Gap
10.07.2022 
David Gustafson
4 min
Each generation has its own set of distinct preferences, beliefs, and life experiences shaping their view on the world – and their view on media. In this Episode of The Professor’s Perspective, we unpack the key differences among generations and explore the best advertising tactics for each group.
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More About This Video Series
With so many advertising options, media jargon and acronyms, and the ever-changing nature of the industry itself, we know there’s a lot to digest and apply to your marketing efforts. I am David Gustafson, Cox Media’s Director of Linear & Audience Research (aka “The Professor”) and I’m here to help! In each short video, I’ll unpack complex media trends and distill them into digestible tips and insights you can use to help you plan your marketing approach more effectively and grow your business.
About the Author
David Gustafson
As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
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