About the Author

David Gustafson

As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.

Audience Insights: Comscore and Nielsen Measure the Madness of March

College basketball makes its annual ascent to the top of the sports…

Audience Insights: Football Finishes with a Flourish as TV Sports Spring Forward

Football on TV continues to draw engaged audiences, and dynamic spring sports…

The Professor’s Perspective Episode 7: Local TV Audience Measurement

This video answers five key questions about TV audience measurement and unpacks…

Audience Insights: A Heaping Helping of Helpful Headlines

Thanksgiving is a wonderful time to pause and reflect. For better or…

Audience Insights: Monday Still a Fun Day for ESPN

Mondays. They always left the Carpenters feeling down. The Mamas and the…

The Professor’s Perspective Episode 6: Political Advertising

In this episode of The Professor’s Perspective, we unpack the breakdown of…

Audience Insights: Medal-Worthy Stats on Sports Viewership

My exploits as a competitive athlete were neither revolutionary nor worthy of…

The Professor’s Perspective Episode 5: Time Spent with Cable + Streaming

In this episode of The Professor’s Perspective, we unpack an updated look…

Audience Insights: Marking the Midway Point of the TV and Streaming Year

Whether you track the passage of time with a traditional calendar or…

Audience Insights: The Dynamic Duo of Linear TV & Streaming

Throughout my lifetime, numerous writers, directors, producers, and actors have put their…

The Professor’s Perspective Episode 4: Potential in Advertising

Advertising potential is traditionally correlated with reach. In this episode of The…

Audience Insights: Reaching Beyond the Cord to Reconsider Potential Reach

As a Gen X-er enjoying the twilight of my time in the…

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