About the Author

David Gustafson

As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
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Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…
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The Professor’s Perspective Episode 9: The 2024 Video Landscape (So Far)

This video highlights key stats about consumption of media in Cox Media…

Audience Insights: Don’t Fold Up the TV Tray Just Yet!

While ever evolving and expanding, TV advertising for local businesses remains effective…
May 28
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Audience Insights: Cox Media Networks Bring Home the Sports Gold

Dedicated fans continue to tune in and set viewership records, providing key…
May 21

The Professor’s Perspective Episode 8: The Value of Traditional TV and Streaming

This video highlights key benefits of traditional TV and streaming advertising –…
Mar 21
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Audience Insights: Comscore and Nielsen Measure the Madness of March

College basketball makes its annual ascent to the top of the sports…
Feb 1
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Audience Insights: Football Finishes with a Flourish as TV Sports Spring Forward

Football on TV continues to draw engaged audiences, and dynamic spring sports…
Jan 11

The Professor’s Perspective Episode 7: Local TV Audience Measurement

This video answers five key questions about TV audience measurement and unpacks…
Nov 21

Audience Insights: A Heaping Helping of Helpful Headlines

Thanksgiving is a wonderful time to pause and reflect. For better or…
Oct 3
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Audience Insights: Monday Still a Fun Day for ESPN

Mondays. They always left the Carpenters feeling down. The Mamas and the…
Sep 29

The Professor’s Perspective Episode 6: Political Advertising

In this episode of The Professor’s Perspective, we unpack the breakdown of…
Sep 14

Audience Insights: Medal-Worthy Stats on Sports Viewership

My exploits as a competitive athlete were neither revolutionary nor worthy of…

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