About the Author

David Gustafson

As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
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Audience Insights: Comscore and Nielsen Measure the Madness of March

College basketball makes its annual ascent to the top of the sports…
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Audience Insights: Football Finishes with a Flourish as TV Sports Spring Forward

Football on TV continues to draw engaged audiences, and dynamic spring sports…

The Professor’s Perspective Episode 7: Local TV Audience Measurement

This video answers five key questions about TV audience measurement and unpacks…
May 24

Audience Insights: Local TV’s Perplexing Population Puzzle

Changes in how we access and consume television content are creating challenges...
Apr 28

Audience Insights: Islands in the Stream…Is That What We Are?

This latest installment of our Audience Insights series focuses on five facts...
Mar 31

Audience Insights: A Starting Five of Facts About Female Sports Fans

This installment of our Audience Insights series focuses on five findings that...
Feb 22

Audience Insights: 5 Things to Know About What’s Happening with Measuring Who’s Watching

Regardless of how consumers access their TV content, the ability for that...
Jan 31

Audience Insights: “Super” Consistent Cable Home to 96% of TV Sports Advertising Opportunities

ESPN’s Monday Night Football averaged nearly 14.2 million viewers, scoring the network’s...
Dec 21

Audience Insights: We Need to Recap the Year…Stat!

Our Audience Insights team presents: 2021 by the (media consumption) numbers.
Oct 21

Audience Insights: TV Measurement Path “Paved With Good Intentions”

With 2022 on the horizon, data and analytics certainly play an increasingly...
Sep 23

Audience Insights:  Nielsen Says BBO Is a Go…Again!

Nielsen announced that BBO integration in metered markets is being pushed back...
Aug 24

Audience Insights: Taking Part in Olympics is an Advertising Win

The Olympics deliver a unique combination of competition, drama, passion, and patriotism...

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