About the Author

David Gustafson

As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
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Audience Insights: Comscore and Nielsen Measure the Madness of March

College basketball makes its annual ascent to the top of the sports…
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Audience Insights: Football Finishes with a Flourish as TV Sports Spring Forward

Football on TV continues to draw engaged audiences, and dynamic spring sports…

The Professor’s Perspective Episode 7: Local TV Audience Measurement

This video answers five key questions about TV audience measurement and unpacks…
Jul 20

June Audience Insights:  Cable Sports Get Back in the Game

Based on Cox Media analysis of Comscore national data, U.S. TV viewers...
Jun 24

Audience Insights:  TV Takes a Second Look at a First Impression

The proliferation of on-demand and streaming video options has helped spawn a...
May 19

Audience Insights:  Three Things to Know About Nielsen Measurement News

For this edition, we’ll focus on three components of the well-publicized challenges...
Apr 29

Audience Insights: Nielsen Pauses BBO and the VAB Questions Viewership

Let's talk about the biggest news in media this month.
Mar 1

Audience Insights: What You Need to Know About Nielsen & BBO (Broadband-Only) Homes

Nielsen, the data and analytics company best known for measuring television viewing,...
Feb 18

January Audience Insights: Viewers Find More Time for TV

As we look back at January 2021, there are a few TV...
Jan 22

December Audience Insights: Looking Back at a TV Year Without Precedent

Let's take a look back at media consumption in a year like...
Dec 17

November Audience Insights: TV Viewers Elect to Give Thanks

A look back at media consumption in November.
Nov 30

October Audience Insights: TV’s Newsworthy Start to Fourth Quarter

Audience insights for the month of October 2020.

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