About the Author
David Gustafson
As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
Audience Insights: Comscore and Nielsen Measure the Madness of March
College basketball makes its annual ascent to the top of the sports…
Audience Insights: Football Finishes with a Flourish as TV Sports Spring Forward
Football on TV continues to draw engaged audiences, and dynamic spring sports…
The Professor’s Perspective Episode 7: Local TV Audience Measurement
This video answers five key questions about TV audience measurement and unpacks…
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The (Rating) Point of No Return – Part II
Second of a Two-Part Look at Local Television’s Tantalizing Transition to Impression-Based...
The (Rating) Point of No Return – Part I
First of a Two-Part Look at Local Television's Tantalizing Transition to Impression-Based...
TV Measurement Titans Compete to Paint More Complete Audience Picture
Audience measurement is an important tool in tracking the success of TV...
I Am Your Advertising Budget, and I Approve This Message
Three Tips for Staying Ahead of the Pack this Political Season
Dear Diary: The Future of Local TV Audience Measurement in Smaller Markets
5 Reasons Rentrak May Be the Right Track for Nielsen Diary Markets...
The Perilous Pursuit of Ratings Perfection
Nielsen and Rentrak Take Different Approaches to Building a Better TV Ratings...
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