About the Author
David Gustafson
As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
Audience Insights: Comscore and Nielsen Measure the Madness of March
College basketball makes its annual ascent to the top of the sports…
Audience Insights: Football Finishes with a Flourish as TV Sports Spring Forward
Football on TV continues to draw engaged audiences, and dynamic spring sports…
The Professor’s Perspective Episode 7: Local TV Audience Measurement
This video answers five key questions about TV audience measurement and unpacks…
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September Audience Insights: Sports Viewing Helps Cable Cap Off Solid Q3
Viewership trends, sports TV viewership, September TV viewing trends
August Audience Insights Part 2: TV Sports Come Back into Focus
As TV sports resurface, audiences are responding by tuning in more than...
August Audience Insights Part 1: Conventional Wisdom & Cable TV Takeaways from the RNC and DNC
Cable news networks emerge from DNC and RNC coverage with a clear...
July Audience Insights: TV Viewing Time Ticks Up, Cable Doubles Up Broadcast
Here are five key findings from our analysis of audience data specific...
‘Dear Viewer’: Your TV Takes a Look Back at an Eventful Second Quarter
Your TV Takes a Look Back at an Eventful Second Quarter
May Audience Insights: After Astronomical April, May Brings More Moderate Growth for TV and Video
After an atypical April that drove astounding audience growth across the television...
April Audience Insights: With More Americans at Home, TV Trends Up, Basketball Bounces Back & Streaming Surges
While decreased travel time meant less exposure to radio, billboards, and other...
March-ing to a Different Beat: How TV Viewing & Media Consumption Changed Last Month
The societal shifts in March of 2020 significantly altered the nation’s TV...
Television and LeBron James: Still Kings of Their Courts
Why TV advertising should still be a star player on your local...