About the Author

David Gustafson

As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
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Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…
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The Professor’s Perspective Episode 9: The 2024 Video Landscape (So Far)

This video highlights key stats about consumption of media in Cox Media…

Audience Insights: Don’t Fold Up the TV Tray Just Yet!

While ever evolving and expanding, TV advertising for local businesses remains effective…
Oct 8

“Sorta You”

When "Close Enough" May Be Good Enough to Define Your Target Audience...
Aug 20

I Am Your Advertising Budget, and I Approve This Message

Three Tips for Staying Ahead of the Pack this Political Season
Jun 18

Dear Diary: The Future of Local TV Audience Measurement in Smaller Markets

5 Reasons Rentrak May Be the Right Track for Nielsen Diary Markets...
Apr 8

The Perilous Pursuit of Ratings Perfection

Nielsen and Rentrak Take Different Approaches to Building a Better TV Ratings...

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