About the Author

David Gustafson

As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.

Audience Insights: Comscore and Nielsen Measure the Madness of March

College basketball makes its annual ascent to the top of the sports…

Audience Insights: Football Finishes with a Flourish as TV Sports Spring Forward

Football on TV continues to draw engaged audiences, and dynamic spring sports…

The Professor’s Perspective Episode 7: Local TV Audience Measurement

This video answers five key questions about TV audience measurement and unpacks…

Audience Insights: The Madness of Measuring March Viewership

The phrase “most wonderful time of the year” is most often associated…

Audience Insights: Concrete Calculations and the Potential Pitfalls of Percentages

Before he retired during my senior year in high school, my father…

The Professor’s Perspective Episode 3: Bridging the Generational Gap

Each generation has its own set of distinct preferences, beliefs, and life…

Audience Insights: Crossing the Streams

Among my many talents as a firmly entrenched Gen X-er* is the…

The Professor’s Perspective Episode 2: How & Where Advertisers Are Spending

Companies are continuing to increase their ad spend. Watch this video to...

Audience Insights: Saying Sayonara to Summer with a Smattering of Stats

In the spirit continually learning and relearning, here five recent media consumption...

The Professor’s Perspective Episode 1: How We Spend Our Time

Your customers invest more than 13 hours each day engaging with media....

Introducing: The Professor’s Perspective

In each short video, we'll unpack complex media trends and distill them...

Audience Insights: Cable Clings to TV Viewing Crown as CTV Continues to Climb

Here are six figures to help frame up the overall TV viewing...

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