About the Author
David Gustafson
As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
Audience Insights: Comscore and Nielsen Measure the Madness of March
College basketball makes its annual ascent to the top of the sports…
Audience Insights: Football Finishes with a Flourish as TV Sports Spring Forward
Football on TV continues to draw engaged audiences, and dynamic spring sports…
The Professor’s Perspective Episode 7: Local TV Audience Measurement
This video answers five key questions about TV audience measurement and unpacks…
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Audience Insights: The Madness of Measuring March Viewership
The phrase “most wonderful time of the year” is most often associated…
Audience Insights: Concrete Calculations and the Potential Pitfalls of Percentages
Before he retired during my senior year in high school, my father…
The Professor’s Perspective Episode 3: Bridging the Generational Gap
Each generation has its own set of distinct preferences, beliefs, and life…
Audience Insights: Crossing the Streams
Among my many talents as a firmly entrenched Gen X-er* is the…
The Professor’s Perspective Episode 2: How & Where Advertisers Are Spending
Companies are continuing to increase their ad spend. Watch this video to...
Audience Insights: Saying Sayonara to Summer with a Smattering of Stats
In the spirit continually learning and relearning, here five recent media consumption...
The Professor’s Perspective Episode 1: How We Spend Our Time
Your customers invest more than 13 hours each day engaging with media....
Introducing: The Professor’s Perspective
In each short video, we'll unpack complex media trends and distill them...
Audience Insights: Cable Clings to TV Viewing Crown as CTV Continues to Climb
Here are six figures to help frame up the overall TV viewing...