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Planning for Google Analytics 4: What Local Businesses Need to Know
Customer journeys aren’t getting any easier to track or understand. Your target audience has no trouble switching their focus between their smartphones, laptops, and TVs. The same is true for content: from cable TV to social media to mobile display ads, consumer attentions are always on the move. Local marketing and advertising campaigns have evolved…
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New Rules, New Viewers: Checking the MLB Viewership Scoreboard
During the long days of summer, I can think of nothing better…
The Professor’s Perspective Episode 4: Potential in Advertising
Advertising potential is traditionally correlated with reach. In this episode of The…
NFL Rewind: A Look Back at Top Plays and Highlights from 2022
Are you ready for some football? Well as we’re getting into summer…
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Client Success: Driving In-Store Foot Traffic and Sales Through a Streaming Video Ad Campaign
Streaming ad inventories continue to grow, expanding the market of opportunities for…
Advertising Your Multi-Location Local Business: Tips for Creating Quality Ad Content
As small businesses mature into successful local chains, the rate of that…
Top Streaming Trends from Q1, And What to Expect in Q2
In the first few months of 2023, we’ve seen some of the…
The Pulse on Programming: May 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
Smart SEO for Your Brand’s Videos
Using the right SEO tactics can help more customers find (and watch!)…
How to Prioritize Performance Metrics as a Small Business Owner or Marketer
As your business plans and launches digital advertising and marketing campaigns, performance…
2023 Q2 Sports Preview
As we enter Q2, the seasons start to change, and springtime brings…
Auto Inventories are Returning to Normal. Here’s How Advertising Can Help Dealers Increase Vehicle Sales
If you’ve gone shopping for a vehicle within the past couple of…