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Online Video Advertising: 5 Tips to Maximize Your Impact
There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…
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The Pulse on Programming: May 2024 Preview
May brings an exciting lineup to television for both viewers and advertisers….
Client Success: Generating Quality Job Applicants for a Manufacturing Company
The U.S. jobs market has been steadily growing for years, and unemployment…
Q2 Quarterly Sports Preview: Looking Forward to Spring and Summer
As we approach the second quarter of 2024, let’s reflect on the…
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4 Tips for Automotive Advertising in 2024
After riding the roller coaster of market swings and industry challenges over…
The Pulse on Programming: February 2024 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
The Professor’s Perspective Episode 7: Local TV Audience Measurement
This video answers five key questions about TV audience measurement and unpacks…
The Pulse on Programming: January 2024 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
The Year in Streaming Media 2023: What Happened, and Where We’re Headed in 2024
With the writers and actors strikes now officially settled, the future of…
Audience Insights: A Heaping Helping of Helpful Headlines
Thanksgiving is a wonderful time to pause and reflect. For better or…
Client Success: Building Brand Awareness Among a Niche Regional Audience
Cost-effective advertising depends on precise audience targeting—especially if you’re a small business…
Integrated Marketing Tools for Local Businesses
Consumers rarely make a purchase or conversion after viewing a single ad…
How Small Businesses Can Win Over Local Audiences with Longform Content
Compared to social media posts, short ad spots, brief newsletters and quickly…