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Understanding Attribution on Streaming Services: A Guide for Local Advertisers

The market for advertising on streaming services has exploded in recent years. As businesses increase their investments into streaming, accurate attribution becomes all the more important. Compared to other marketing and advertising channels, though, attributing ROI for streaming ads can be a complex process affected by your data collection practices, your ability to match ad…

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Digital Marketing for Small Businesses: Strategies for Long-Lasting Success

It’s easy for marketing and advertising experts to sing the praises of…

2023 Q4 Sports Preview

As the leaves start changing colors, we officially get into the best…

Streaming Industry Trends in Q3: What Advertisers Should Expect Entering Q4

In the third quarter of 2023, leading platforms in the streaming industry…

The Professor’s Perspective Episode 5: Time Spent with Cable + Streaming

In this episode of The Professor’s Perspective, we unpack an updated look…

TikTok Advertising Update: New Capabilities to Promote Your Local Business

TikTok’s massive popularity among U.S. consumers has prompted many small businesses to…

Making a Quarterly Marketing Plan: 5 Steps to a Winning Digital Strategy

If you’ve read through our guide to planning an annual ad buy,…

Advertising Around the Writers’ Strike: Reach Your Target Audience Through ‘Strike-Proof Programming’

You’ve probably heard about the ongoing strikes taking place in Hollywood, where…

Advertising to Hispanic Audiences: How to Connect with America’s Fastest-Growing Consumer Group

With a large population, rapid growth and escalating wealth, U.S. businesses can’t…

Client Success: Increasing Foot Traffic and Business Accounts for a Multi-Location Bank

With higher average balances and more financial activity from account-holders, business accounts…

How to Build Brand Awareness on Linkedin 

LinkedIn is a great platform for businesses of all sizes to connect…

Advertising to Gen Alpha and Gen Z: Why it Matters, and Tips for Success

It’s time to recycle your jokes about young, naive millennials: all of…

Client Success: Increasing Brand Awareness and Visibility for a Louisiana Non-Profit Community Service

Non-profit organizations are often forced to operate with limited budgets and resources—especially…