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Online Video Advertising: 5 Tips to Maximize Your Impact

There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…

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Audience Insights: Comscore and Nielsen Measure the Madness of March

College basketball makes its annual ascent to the top of the sports…

3 Ways the 2024 Paris Olympics Will Be the Sporting Event of the Summer

The start of the 2024 Paris Olympics will be here before we…

3 Steps to Reach Local Homeowners in Need of Repairs

Whether you’ve experienced a “wet” winter like our New England team or…

The Pulse on Programming: November 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a…

Audience Insights: Monday Still a Fun Day for ESPN

Mondays. They always left the Carpenters feeling down. The Mamas and the…

The Professor’s Perspective Episode 6: Political Advertising

In this episode of The Professor’s Perspective, we unpack the breakdown of…

Digital Marketing for Small Businesses: Strategies for Long-Lasting Success

It’s easy for marketing and advertising experts to sing the praises of…

2023 Q4 Sports Preview

As the leaves start changing colors, we officially get into the best…

Streaming Industry Trends in Q3: What Advertisers Should Expect Entering Q4

In the third quarter of 2023, leading platforms in the streaming industry…

The Resurgence of Contextual Advertising

Despite Google Chrome pushing back its deadline to 2024 for the phase-out…

Behind the Screens: Meet Producer Tessa Young

Welcome back to Behind the Screens, where we get to know employees…

Client Success: Building a YouTube Following for an Aspiring Musician

Part of the challenge of making it as a musician is connecting…