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Understanding Attribution on Streaming Services: A Guide for Local Advertisers
The market for advertising on streaming services has exploded in recent years. As businesses increase their investments into streaming, accurate attribution becomes all the more important. Compared to other marketing and advertising channels, though, attributing ROI for streaming ads can be a complex process affected by your data collection practices, your ability to match ad…
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The Professor’s Perspective Episode 6: Political Advertising
In this episode of The Professor’s Perspective, we unpack the breakdown of…
Digital Marketing for Small Businesses: Strategies for Long-Lasting Success
It’s easy for marketing and advertising experts to sing the praises of…
2023 Q4 Sports Preview
As the leaves start changing colors, we officially get into the best…
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The Pulse on Programming: August 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
Audience Insights: Marking the Midway Point of the TV and Streaming Year
Whether you track the passage of time with a traditional calendar or…
The Benefits of Creating Ad Campaigns with Diversified Messaging
Businesses dream of the prospective customer who sees an ad one time…
2023 Q3 Sports Programming Sizzle Reel
It’s no secret that live sports and other sports content draws a…
2023 Q3 Programming Opportunities
Aligning your brand messages with the right programming can help your business…
Client Success: Turning Leads Into Conversions for a Tucson HVAC Company
A solid marketing strategy might not generate revenue overnight, but eventually this…
2023 Q3 Sports Preview
Summertime is practically here, and for sports fans and advertisers, Q3 has…
Choosing the Right Media Partner: 5 Factors to Consider
No growing business can operate in a vacuum. Even a small local…