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Online Video Advertising: 5 Tips to Maximize Your Impact
There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…
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View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity
The past year has seen a profound transformation in the role of…
The Pulse on Programming: May 2024 Preview
May brings an exciting lineup to television for both viewers and advertisers….
Client Success: Generating Quality Job Applicants for a Manufacturing Company
The U.S. jobs market has been steadily growing for years, and unemployment…
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Streaming Industry Trends in Q3: What Advertisers Should Expect Entering Q4
In the third quarter of 2023, leading platforms in the streaming industry…
The Resurgence of Contextual Advertising
Despite Google Chrome pushing back its deadline to 2024 for the phase-out…
Behind the Screens: Meet Producer Tessa Young
Welcome back to Behind the Screens, where we get to know employees…
Client Success: Building a YouTube Following for an Aspiring Musician
Part of the challenge of making it as a musician is connecting…
Audience Insights: Medal-Worthy Stats on Sports Viewership
My exploits as a competitive athlete were neither revolutionary nor worthy of…
Holiday Marketing 2023: What Retailers Need to Know When Planning Seasonal Campaigns
Fears of a recession haven’t quite come to fruition, but consumer confidence…
The Latest Auto Advertising Trends for Dealers, Body Shops, and Other Local Auto Brands
Production bottlenecks are finally in the past, and the chip shortage that…
The Pulse on Programming: October 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
How to Advertise to Millennials and Gen X: Best Practices for Your Digital Strategy
There’s a reason why generational marketing endures as an audience targeting strategy…