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Understanding Attribution on Streaming Services: A Guide for Local Advertisers
The market for advertising on streaming services has exploded in recent years. As businesses increase their investments into streaming, accurate attribution becomes all the more important. Compared to other marketing and advertising channels, though, attributing ROI for streaming ads can be a complex process affected by your data collection practices, your ability to match ad…
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The Professor’s Perspective Episode 6: Political Advertising
In this episode of The Professor’s Perspective, we unpack the breakdown of…
Digital Marketing for Small Businesses: Strategies for Long-Lasting Success
It’s easy for marketing and advertising experts to sing the praises of…
2023 Q4 Sports Preview
As the leaves start changing colors, we officially get into the best…
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The Ultimate Video Influencer: How TikTok is Shaping Video Ad Standards
For proof of TikTok’s clout as an innovative video platform, look no…
Understanding The Value of Marketing Technology as a Local Chain Owner
When expanding your chain business, inefficiency is a direct threat to your…
The Pulse on Programming: July 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
Client Success: Increasing Seasonal Engagement and Sales for Georgia Tractor Dealership
For businesses that serve a niche audience, targeted campaigns are essential to…
Audience Insights: The Dynamic Duo of Linear TV & Streaming
Throughout my lifetime, numerous writers, directors, producers, and actors have put their…
New Rules, New Viewers: Checking the MLB Viewership Scoreboard
During the long days of summer, I can think of nothing better…
The Professor’s Perspective Episode 4: Potential in Advertising
Advertising potential is traditionally correlated with reach. In this episode of The…
NFL Rewind: A Look Back at Top Plays and Highlights from 2022
Are you ready for some football? Well as we’re getting into summer…
Generational Marketing: Tips on Connecting with a Gen Z Audience
Gen Z is growing up fast. The oldest members of this generation…