The Pulse on Programming: March 2024 Preview

02.13.2024 Jessica Sloan3 min

Welcome back to our monthly programming spotlight! We know that it’s imperative for you to reach your target audience now more than ever. Next month’s TV schedule can help you do just that as your customers consider what to watch in March.

Below you’ll find three cable highlights that represent exciting advertising opportunities for local businesses. We’ve rounded up information on show premiere dates, audience demographics and data, and other relevant information to inform your media buys and your overall cable TV advertising strategy. And if you are still looking for more, check out the full featured lineup for March in our latest newsletter.

Next month is packed with incredible opportunities as you consider what to watch in March – and how you may want to align your brand with these high-value programs. Advertising opportunities include awards shows, new and returning scripted shows, YurView content, and more.

With that in mind, let’s take a look at three exciting TV advertising opportunities we want to highlight this month.

Remember: even if inventory for these specific shows are “sold out”, we offer a wide range of additional TV programming that can be used to reach your intended audience. Connect with Cox Media’s experts to learn more about the following, as well as additional programming options available.

Here are three big television programming opportunities in March’s TV schedule:

1. Queens – New Series

National Geographic’s newest feature, Queens, features matriarchies and female leaders around the world to tell a story of sacrifice and resilience but also of friendship and love. These Queens aren’t always kind or gentle, letting nothing come between them and the success and safety of their families. 

Airing on March 4 at 28/7c, Queens is expected to earn strong ratings among adults 25 to 54.

2. Spring Baking Championship – Returning Series

America’s top bakers are back to make springtime treats as they compete to win challenges and a $25,000 prize.

With the new season set to premiere on March 4 at 8/7c, baking enthusiasts are surely counting down to see host Jessie Palmer and contestants return for some new fun and creative concoctions.

A key opportunity when considering what to watch in March, Spring Baking Championship will be available on Food Network and via streaming. The network’s core audience of adults 18-34 and 25-54 gives this show great versatility in reaching multigenerational consumers in your market.

3. Rock the Block – Returning Series

Top designers have just weeks and a limited budget to renovate four blank-slate homes on the same block with their signature styles. The designers who net the highest appraisal get bragging rights and a street named in their honor. 

This 7-episode season will premiere on HGTV on March 4 at 9/8c, reaching key demographics of adults 18-34 and 25-54.

Ready to plan new media buys that capitalize on what linear programming and streaming ads have to offer? Contact Cox Media to get started today.

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Jessica Sloan

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