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Online Video Advertising: 5 Tips to Maximize Your Impact
There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…
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Tap into the Passion of the Summer Games
The Summer Games evoke strong emotions amongst a passionate audience. Savvy companies…
Behind the Screens: Meet Digital Strategist Pam Clarke
Welcome back to Behind the Screens, a blog series where we get…
View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity
The past year has seen a profound transformation in the role of…
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Advertising to Gen Alpha and Gen Z: Why it Matters, and Tips for Success
It’s time to recycle your jokes about young, naive millennials: all of…
Client Success: Increasing Brand Awareness and Visibility for a Louisiana Non-Profit Community Service
Non-profit organizations are often forced to operate with limited budgets and resources—especially…
The Pulse on Programming: September 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
‘Shark Week’ Sets a New Ratings Record: What Does it Mean for Local Advertisers?
Now in its 35th year, Discovery Channel’s annual “Shark Week 2023” turned…
Behind the Screens: Meet Field Sales Support & Marketing Manager Candace Ortiz
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Google Analytics 4 Check-In: You’ve Made the Transition, Now What?
With the July 1 deadline now in the rearview mirror, Google has…
2024 Paris Olympics Preview: What Local Businesses Need to Know
In July, the 2024 Paris Olympics will kick off in France with…
Lessons from the ‘Barbie’ Marketing Blitz: Five Tips for Local Retailers
The Barbie brand is everywhere right now. In the weeks leading up…